Recently, I logged into facebook and found that they have a new layout. In the old layout, I never liked the idea of scrolling miles and miles to get to my applications. While these changes have evoked mixed reactions from the community, I actually really like them both from an usability as well as the business point of views.
From the usability perspective, there is definitely a good focus on “reaching” applications quickly. I like the option of adding the applications as “tabs” in the layout. The new layout also takes advantage of the widescreen screens that most new computers have. This new layout can potentially provide some additional privacy controls. For example, I may want to group some applications and be able to control their visibility at the group level easily.
The new layout allows more ads to displayed and refreshed as users navigate through the tabs. This is probably a good mechanism to increase ad placements - helping facebook take another step towards monetizing the platform better. Unfortunately, I have to say that I am consistently disappointed in the “quality” of ads. The displayed ads rarely pique my interest. When I compare the potential matches with google ads or the ads in the widgets, there seems to be some personalization parameters missing in the facebook ad engine.
While I really like your new face -Facebook, I think the in addition to the usability a lot more could be done with the ad engine, so that we as users not get “ads” but recommendations that our friends would normally give us as being aware of our interests and be able to place them in the right context from our current conversations.